“We’re excited to have the Sherlock Holmes of branding and data-driven marketing, Don Donovan join us at IMPACT15,” said Sinan Kanatsiz, IMA chairman. “Don will take the stage, deciphering the world of big-data, and explaining practical avenues for integration in your business.”
Donovan is the inventor and author of The Right to Succeed® and founder of Baker Street Solutions, bringing 3 years of client experience at Hewlett-Packard as an analyst, 17 years at Procter & Gamble in brand, research, and general management, and 13 years of marketing consulting as founder of Baker Street Solutions. Don’s vision for how consumer behavior is translated into predictive modeling is the basis for his extraordinary career. At P&G, he became the only Marketing executive in their 178-year history to be appointed as a Research Fellow.
Don has worked for more than 100 of the Fortune 500 using The Right to Succeed®, bringing over $10 billion of new products and services to the market in the last 13 years. He has also applied his methodology to help more than a dozen start-ups raise money, prove their model, and succeed in the market.
Don brings proprietary insight into ‘big-data’ and its fundamental application for internet marketing and beyond. This is one presentation you will not want to miss!