Garrett Pendergraft, Philosophy Professor & Pepperdine University Mobile Strategy Group – The promises and perils of the internet of things
Embedded, connected technology—the internet of things—promises to transform almost every facet of our lives by turning everyday objects into what David Rose has called “enchanted objects.” These increasingly powerful enchanted objects promise numerous benefits to digital marketers, but they also raise new challenges, both ethical and practical, that we should be aware of as the internet of things proliferates. I will highlight some of the most salient benefits and challenges, and offer some suggestions for navigating through a more connected future.
Bobby Baldwin, CEO at City Center & Chief Design & Construction Officer, MGM Resorts International – MGM’s commitment to digital and global leadership
Bobby Baldwin, CEO of CityCenter, a multi-billion dollar resort (once the largest construction project in America), will take the mainstage at IMPACT15, welcome attendees to his resort and share with attendees the innovations that his resort has taken to climb in the ranks as one of the most innovative resorts in the world using advanced methods of Digital Marketing. Everything from the M Life program to room bookings and casino gaming, are all being driven by industry leading technology under Baldwin’s management.
Darin Archer, Director, IoT Industry Solutions, Intel – IoT will make all marketing digital
The Internet of Things means all of the devices around us, in our homes, at work, while shopping, when visiting the DMV, or driving next to us on the freeway will be connected. They’ll know who we are, where we are, and when we are there. Context-driven marketing will shift from being a web and mobile only discipline to one that impacts all marketing channels. Additionally, as marketers we will have even more data about our customers and finally get to know how they use our products without relying on focus groups. This will shift many products to services (think razor blades). In this exciting talk, Darin Archer will discuss some of the ways marketers can leverage data aggregated from IoT solutions being deployed today, and review for us some of the upcoming technologies that will soon transform our lives.
Joe DeMike, Head of Customer Experience Lab, Google – Capture the Mobile Moments with Google
The rise of mobile is accelerating faster than we ever imagined. In many places in the world, mobile is and will be the only option for many due to price and infrastructure. This change in consumer behavior is so radical that it is creating massive disruption in old, entrenched industries and creating new ones. We are in the midst of the largest shift in consumer behavior since the introduction of the web itself.