Don Donovan, Founder and CEO at Baker Street – Cracking the Code of Big Data
Former P&G Research Fellow, and Founder of Baker St Solutions, demonstrates how to deliver maximum personal contribution to your business, and therefore to your career advancement, by cracking the *consumer* code with data analysis. Marketers very often say ‘What should be done’ to build a business, but Don will show it is far more important to know Why it should be done, and How to prove it should be done — with the power of data you may already have. The secret lies in causality, context, and clarity of the thinking.
Tamara Gaffney, Principal Analyst, Adobe Digital Index -Digital Index Top 10 Predictions for the Future
Ever wish you could get ahead of the rapid pace of change in marketing today? In this session we will take a journey into the future with Adobe Digital Index Principal Analyst, Tamara Gaffney who will make predictions courtesy of big data analysis from across the marketing cloud. This year our crystal ball will focus on upcoming digital video, social media, advertising, mobile and commerce trends. Take home a bit of magic to support your strategic plans and bolster your budget requests and dazzle your co-workers with your ability to outsmart the competition.