Neej Gore, VP of Business Development at Boomtrain – Personalization at Scale: What Marketers Need to know about Predictive Intelligence
Machine Learning is fundamentally shifting the way marketers do their job. Predictive Intelligence allows marketers to automatically send the right message to the right customer at the right time via the right channel – whether you have 1,000 or 10,000,000 customers. In this talk, Boomtrain an “Oracle Marketing AppCloud Partner,” VP Neej Gore will provide case studies and demo actionable steps to easily implement this powerful tool to drive customer retention and revenue results.
John Hair, John Hair, Risk Consulting and Digital Services Director, KPMG -It’s time to start running social media like a business
Social Media Governance is a topic of increasing importance and relevance. The IMA Research Lab recently conducted a groundbreaking survey and study on this important issue, the results of which will be presented here, along with commentary on what companies should really be considering to properly address related risks and understand how they can operate in a responsibly social manner.