Christoph Trappe, Chief Storyteller at The Authentic Storytelling Project – Influencer Marketing: Everyone is an influencer to somebody
Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym to attend – to give just a few examples. Brands can now reach people directly, but that doesn’t mean that’s always a successful tactic. Since people listen to their friends, we try to reach those friends (influencers) who then share our message and story.
This session covers how to run a successful influencer marketing program and helps you get started today.
John Hurley, Head of Product Marketing at Radius – Marketing Meets Machine Learning: A new era of predictive growth
In this forward thinking talk, Hurley will first review a brief history of what led us to predictive capabilities, and then describe how predective analytics are being applied through marketing use cases, and a ‘customer growth framework’ to help marketers evolve into the new-age.