John Piccone, Chief Strategy Officer at Simulmedia – TV: Powerful, Predictable, Provable, and Profitable. Guaranteed.
Until recently, TV advertising did not have the ROI metrics that digital media does, so marketers may not realize how effective TV is at reaching prospects, retaining customers, and most importantly, driving sales. Data is now moving TV in a direction where, like digital, it is an increasingly predictable, provable, and profitable advertising channel. This talk will take a deep dive into how audience-targeting on TV impacts real sales, and showcase the possibility of fully closing the loop from exposure to outcome through direct data-matching – yes, on TV. John, Piccone, Chief Strategy Officer for Simulmedia, an Oracle Marketing AppCloud Partner, will lead the discussion.
Claudio Ludovisi, Former SVP Operational Strategy, NBC Entertainment Marketing & Digital – How to successfully face the immediacy challenge across digital and traditional marketing platforms
The success of marketing initiatives, and especially ones across multiple platforms, increasingly depends on the immediacy and relevance of the message. Many notable marketing success stories can be traced to a company’s ability to react in a near-immediate fashion to events as they occur, and deliver appropriate content straight to the right audience. This freedom to act can carry significant risk however: immediate reaction sometimes lead to costly messaging blunders that can take time, effort and investment to recover from, if ever. In this engaging presentation, Claudio Ludovisi will share key governing principles in organizational planning, process design and systems development that can be implemented to enable marketing leaders to rise to the immediacy challenge while maintaining the degree of control and guidance necessary to guard against costly messaging mistakes.