Darius Fisher, President, Status Labs – Why the First Page of Google Search is the New First Impression
Before they buy from you, they Google you. Are you happy with what they’ll find?
Called “[Scandal’s] Olivia Pope & Associates of the Internet” by the Daily Beast, Darius Fisher helps his clients look their best in search results. During this presentation, Darius Fisher shares the importance of protecting and managing your company’s digital presence. Unlike a newspaper that changes everyday, your company’s Google search results don’t change unless you do something about it.
Darius will share best practices and the SEO, public relations, and content development tools available to fix your search results whether you’re a Fortune 500 brand or an individual. Darius will also provide case studies on how to utilize online reputation management services before, during, and after crisis situations.
Mark Friedler, Sr. Director, Retail Marketing at Oracle Data Cloud – How to Leverage Big Data to Enable Retail and Selling Success
In this engaging and practical presentation, Mark Friedler, Sr. Director, Retail Marketing for Oracle Data Cloud will provide insight on what retailers can do with data, and extend his conclusions to offer practical advice for non-retailers as well. You will learn to think about your data as an asset, and understand how the worlds of B2B and B2C intersect when it come to data analytics. In the end, it’s all about people doing business with other people.
At the end of the talk, Friedler will leave attendees with 3 practical ideas to implement in your business, right now.