Bryan Rand, Vice President, TransPerfect & Jeff Berg, Content and Platform Champion, 3M Company – WINNING WITH CONTENT @ Scale
T3M and TransPerfect will be presenting: Winning With Content @ Scale. This topic will be extremely relevant for marketing teams and ecommerce professionals who are responsible for digital content creation/delivery to markets around the world.
Rob Holston, Principal, Ernst & Young and Marcie Merriman, Executive Director, Ernst & Young – Winning the hearts, minds, and clicks of Generation Z
Implications for marketers as they develop dynamic consumer experiences and brands with this most connected, global, and technology sophisticated generation.
Join two of EY’s senior Advisory executives to discuss EY’s leading research into Generation Z and the implications to marketers as they prepare to create the experiences that build trust and relevance with this most dynamic generation. Self-curated digital experiences and seamless omni-present connections will provide new opportunities to win with this generation who know few physical or digital boarders. Learn how advances in analytics and technology will enable marketers to not only respond but create sustainable advantage across the life-stage of Generation Z.