Darian Shirazi, CEO, Radius – Raising the bar on growth and performance
In this thought-leading presentation, Darian Shirazi, CEO of Radius, will highlight the unique challenges faced by B2B marketers (vs. B2C marketing), discuss how innovative software and the availability of large quantities of customer data are increasing the speed and impact in which B2B marketers are driving business growth, and share the value of real-time connections to current system-of-record platforms like Salesforce and Eloqua
Jack Boland and Brian Bacino at Baker Street Advertising and Tom McDonald, SVP of Marketing for the San Francisco Giants – Together We’re Giant
Baker Street Advertising helped the San Francisco Giants launch an integrated campaign that became a religion among fans, players, coaches, and the media by Discovering a game changing insight within the framework of a sophisticated segmentation model. Then we unleashed Creative based on that insight that quickly sold tickets and spawned waves of engagement, resulting in a National League record 360 sellouts over the last 4+ seasons, and a thriving digital content platform built upon this core belief. See the Discovery, Creativity and Proof of “Together We’re Giant”.
Mike Matuz, Found and CEO, First Step Fitness – Wearable Technology in Fitness
Mike Matuz has dedicated his life to helping people create #Impact everyday. Impact means, ” I Must Perform At Capacity Today”. Part of his message is teaching people how to use wearable fitness technology, smarter movement patterns, and superior recovery techniques to awaken the awareness that everyone can be an athlete in the sport of life.
In this engaging and interactive presentation, Pete and Darren will discuss some of the key evolutions recently seen around content development and consumption, the impact these trends are having on content platforms, and how Mozilla is leading the charge to respond and deliver ROI to the marketing community, while respecting the user.
The way consumers are shopping is changing dramatically—from discovering products in new places, to buying across new channels outside your control, to connecting with “the experience” of images showing products in unique context. In this new world where images evoke inspiration and intent, every picture can become a point of purchase – an opportunity to drive commerce. With more than 2.6 billion images shared daily across the visual web, your brand is no longer just vying for clicks. You’re competing for revenue. And the image is at the center of this.