Darin Archer is Director of Industry Solutions for Retail within Intel’s Internet of Things Group. Darin joined Intel tasked with identifying opportunities for retailers and consumer goods manufacturers to take advantage of the quickly evolving capabilities known as the Internet of Things (IoT). As the physical and digital worlds further collide with what is becoming a responsive store, marketers will gain new channels and ways to engage their customer with relevance based on physical world context.
Previously, Darin was head of commerce product strategy for Adobe Marketing Cloud, responsible for disrupting the e-commerce industry with Adobe’s “experience-driven commerce” initiative. While at Adobe he also helped transform adobe.com, an Internet Retailer Top 100 site, from a channel-focused brand experience to a direct sales juggernaut. Prior to Adobe, Darin led transformational digital marketing and e-commerce programs for leading companies in Retail, Financial Services, Communications, and High Tech as a management consultant at Accenture. He is also currently an advisor to Elastic Path, a leading e-commerce platform provider. He holds a B.S. in Business Administration from the University of Montana.