As the Head of the Customer Experience Lab, Joe is a key leader in Google’s efforts to maintain the best advertising and marketing products. In this role, he generates insights that help businesses and organizations prosper through the use of the Internet. Joe has been a Marketing leader on the Brand Team, and worked on Google’s “Get Your Business Online” campaign. He was responsible for the Global AdWords Express product launch, and for testing and launching many other new advertising products.
Prior to joining Google in 2010, Joe founded and led a successful Content Marketing Agency. He served as a U.S. Army officer for eight years, leading Soldiers in Baghdad, Iraq. Joe has an MBA in marketing from The Wharton School of Business. He earned a bachelor’s degree in engineering from the U.S. Military Academy at West Point, and is a recipient of the Bronze Star.