As Chief Buddy and Founder of The Buddy Group, Pete Deutschman drives innovation and evolution at the cross-roads of storytelling, marketing and technology. Over The Buddy Group’s 10 years, he has helped brands find, architect, create and measure the memorable experiences that matter most to their customers by delivering a personalized, relatable customer experience. He is recognized for his efforts identifying what is now known as clickable video, having worked with YouTube and PointRoll in the very early stages of online advertising.
Pete’s experience and interests spans Internet of Things, B2B, Media, Technology/SaaS, Financial Services and Consumer Packaged Goods including creating powerful customer experiences for Mozilla, Dell, will.i.am, Lynx Grills, Experian, THQ, Mattel, American Express, Warner Bros., Wells Fargo, SunBrite TV, King’s Hawaiian Bread, Motorola, Microsoft, Monster Energy, Western Digital, Google, YouTube, Wamu, Epson and McDonald’s. In the years before launching The Buddy Group, Pete held executive positions VPI, Iconixx and worked on the original audience engagement platform: Broadway theater. Over his career, Pete has received several industry awards including being named Top 40 Under 40 by Direct Marketing News.
In addition to his role as Chief Buddy of The Buddy Group, Pete is a investing in technology that powers and measures the experiences within the Internet of Things, a board-member and advisor to live-streaming start-up Hang W/ and and sold Hollywoodpresstv.com to Reelz Channel TV.
Pete sits on the board of Project Hope Alliance, The Center’s Pacific Chorale and Friends of Lakeview Learning Center.