Senior Vice President, Marketing at The San Francisco Giants
Tom McDonald enters his 20th season with the Giants organization and 17th season as Senior Vice President, Marketing. McDonald has oversight of the Giants brand development, imaging and projection into the market through the club’s marketing channels, digital and social media, advertising and promotions and the Day of Game Entertainment experience inside the ballpark. He also leads the SFG Productions group that creates unique programming, content and specialized video production for extension of the Giants brand.
During the Giants tenure at AT&T Park, McDonald has overseen the setting of unprecedented club attendance records over a ten-year horizon. The Giants reached the three-million mark in attendance in the first eight seasons at AT&T Park, becoming just the fourth team in Major League Baseball history to reach that mark over eight consecutive years.
As vice president of marketing for the China Basin Ballpark company from 1996-99, McDonald spearheaded the most successful charter seat campaign in baseball history, selling 15,000 preferred, charter seats at the new ballpark.
Prior to his tenure with the Giants, McDonald spent eight seasons as vice president of sales and marketing for the Portland Trail Blazers and Oregon Arena Corporation.
Tom and his wife, Carla, reside in Mill Valley with their two children, Jackson and Marisa.